What a good drill hole looks like versus a promoted one

A good drill hole tends to report grade and width together, states or acknowledges true width, sits within a geological story that explains why the mineralisation is there, and gives you the numbers to do your own grade-times-width maths. It does not need adjectives. The result carries the release.

A promoted hole works the other way. It leads with whichever single number is largest — a huge grade over a tiny width, or a long width at a trivial grade — leans on 'equivalent' figures without a breakdown, quotes core lengths with no true-width guidance, and reaches for words like 'exceptional' or 'bonanza' in place of context. The louder the language, the more often it is compensating for a thinner result underneath.

You can usually tell within the first two paragraphs. Ask what the company chose to put first, and what you have to hunt for. The information a promoter buries — width, true width, the primary-metal grade behind an equivalent — is exactly the information that decides whether the hole matters.